For the Ultimas, Flanders’ prestigious culture awards, this pitch reimagines the event as a futuristic, immersive experience where entertainment, technology, and culture converge. Inspired by Japanese cyberpunk aesthetics, the design blends neon-lit elements, modular installations, and interactive zones, creating an engaging atmosphere.

The briefing from weareoval was very inspiring:

A dynamic marketplace, merging art, fashion, and street food.

High-end modular displays with self-service and interactive elements.

An iconic awards stage, featuring bold geometric design and LED lighting.

Lounge areas with an industrial yet modern ambiance, fostering networking and engagement.

By transforming the Ultimas into a cultural playground, this concept enhances the event’s identity, making it more than just an award ceremony—it becomes an immersive experience that connects talent, media, and audiences in a unique and memorable way.